I am a digital growth executive, a coach and an award-winning digital marketer recently recognised as one of the top 25 most influential women in the UK’s digital industry over the last 25 years, by The Drum

in my recent roles, I’ve been at the forefront of the digital narrative. at media monks, I led the social media division across EMEA, overseeing its operations and driving innovative strategies for our clients. at lastminute.com I founded its media company, Forward, which I ran as CEO.

previously, I played pivotal roles at vodafone and nokia, where I was instrumental in developing data analytics frameworks and forging significant partnerships, respectively. my tenure at yahoo also stands out, where I focused on amplifying consumer engagement through both digital and traditional marketing channels.